Media Packet

October 10, 2011   No Comments »

Sherry is rare all around travel influencer with strong followings in all social media channels, a well followed blog, and a solid list of published travel writing outlets. With over 12 years in the digital media space, she’s formed strong relationships in the travel industry and has a deep portfolio of successful projects and campaigns.

She is a travel expert who can get you maximum exposure across multiple platforms over a long period of time.

Website Statistics:

Ottsworld  Launched June 2006:

  • Ottsworld receives and average of 41,386 unique visitors per month,  58,595 page views per month, and 46,934 sessions per month. They spend 3:22 minutes on a page.
  • Social Media (@Ottsworld): 101,898 overall social media followers
    • 45,000 Twitter followers
    • 29,183 Pinterest followers
    • 11,500 Instagram followers
    • 7,297 Facebook likes
    • 8,918 Google+ followers
  • Audience:  Ottsworld – Primarily female (59%)
    Age 25 – 34 -> 33%
    Age 35-44 -> 17.6%
    Age 18-24 -> 17%
    Age 45-54 -> 13.4%
    Age 55-64 -> 12%
    Age 65+ -> 7%
  • 41% of overall traffic is from the US. ( 9% UK, 7% Canada, 4% Australia, ROW)
  • Freelance Writing Outlets – Published in AFAR.com, Yahoo Travel, Stuff.co.nz, IntrepidTravel.com Glamping.com, Viator.com,  Huffington Post, and more. View my Freelance Writing Portfolio
  • Contributes to articles in major publications as a travel expert – USAToday, Forbes, BuzzFeed, Business Insider
  • AFAR Ambassador
  • Adventure Travel Trade Association (ATTA) Media Member

49% of readers say they’ve decided on a travel destination based on stories/images they saw on OttsWorld — based on reader survey 2017

Elizabeth Desmond Messages


“I listened to your great podcast on hiking the Camino Ronda on Amateur Traveler, and as a result my mom and I are planning to go for 6 days in September! ” –Reader Lindsey M.


–Reader Eric T.



” I just wanted to take a minute to say a thank you.  I just got back from a short trip to Costa Brava, and a lot of the planning for that trip started with what I came across on your website and the resources you shared.  I had an amazing 3 days on the trails, and can certainly see myself heading back to the area for more hiking in the future.  What you wrote gave me the confidence to try something I wouldn’t have considered trying on my own, and I found your information about solo hiking and being able to follow the markers to both be true.  Definitely memories and an impact on what I will consider when traveling in the future!  Thank you for planting that mental seed and providing the tools to grow it!” –Susan Ottsworld reader



“As soon as I can save enough money, I’m going to go on an Un-cruise, thanks to your blog.” –Reader Survey 2017

Sherry has been inspiring people to travel for a decade by sharing her own stories.

What do I offer?

OttsWorld gets more people to see the world by specializing in finding and sharing the most unique destinations and experiences in the world.  My goal is to inspire readers to push their limits and invite change into their lives through travel.  My own travels influence people’s decisions on where to go and what to do for their vacations as well as longer trips.

Whether I travel independently or in association with a sponsor, my goal is to always promote and inspire my readers to visit the destinations and learn more about my partners through:

• Research & Travel Tips
• Personal Travel Stories
• Participation in Marketing and Influencer campaigns
Inspirational Photography
Ebooks
• Inspiration for Future Travel
• Speaking Engagements
• Sponsorship Opportunities

In addition, I’m the Co-founder of  www.MeetPlanGo.com , the leading career break travel site in America.   Meet Plan Go provides valuable information and resources for future career-break explorers. In addition to the articles and planning tools on the website, we also hold a national conference about extended travel for North Americans where we help people make decisions on where to go and what to do as well as motivate them to dust off their passport and see the world. Meet Plan Go has been named on the Best Travel Websites Ever by Guardian.co.uk.

 

Writing Outlets:

AFAR.com,  Huffington PostGlamping.comSavvyAuntie.comViator.com, Insuremytrip.com, IntrepidTravel.com

View a current list of freelancing articles and outlets on Contently.

“Sherry is extremely professional. She knew her outlets and stories before approaching us so it was very straight forward to find the Outback experiences to match her needs”–Laura Matar Myriad Marketing 

Exposure through Interviews:

My travel story, photography, and travel tips are featured regularly by major media outlets and podcasts exposing your brand or destination to an even larger media audience.

PRI The World – Antarctica needs humans to protect it. It also needs humans to stay away. What’s a potential visitor to do?
Business Insider – Eerie Photos Show a Hawaiian Resort That’s Been Abandoned for Over a Decade
USA Today – Money Saving Tips All Travelers Should Try
Forbes – The 25 Cheapest Places to Travel This Summer
BuzzFeed – 28 Insane Bars With Just the Right WTF
USA Today – When Good Trips Go Bad. Expert Tips to Prepare and Respond
Buzz Feed – 24 Vacations for People Who Totally Want to Recharge
New York Times – Making the Dream Trip a Reality
Smithsonian.com – An Incredibly Tough Polar Bear Adventure
CNN.com – Career Break Travel Myths with Sherry Ott
USA Today – Learn how to Escape the Cubicle & Hit the Road
FoxNews.com – Ditch Your Day Job to Travel the World
Travel & Escape’s Original Web Series – Beyond Wanderlust:  The New Nomads
Women’s Health Magazine Online – 6 Tips for Making Solo Travel Amazing
Refinery 29 – Common Travel Myths
BBC Travel – Forms of Identification:  Sherry Ott
Minnesota Public Radio – Career Breaks: How extended leave can be good for your career
America Bar Association Journal – Sabbaticals Help Lawyers
Short stories published in book To Nepal With Love
Fodor’s – Instagram Favorite Follow Ottsworld
Rudy Maxa’s World – January 2014 Interviewed about career break travel
Amateur Traveler Podcast (award winning travel podcast)

Social Media Projects:

“I worked with Sherry during an extensive 19-road trip assignment covering Adventure Travel in rural California. Sherry was the consummate professional; back-to-back long days, posting from the road, always on the go with impossibly tight daily deadlines. Working as part of a small team she was always positive and able to offer daily insights to contribute to the success of the project. Once the fieldwork and daily posting components of the project were complete, Sherry then dived into content creation to develop a presentation package that anchored the materials, images and experiences collected by a team of four influencers during their roadtrip. See the outcome of the project at https://www.adventure.travel/california/“– Russell Walters Strategic Director North America Adventure Travel Trade Association


 

I worked with Sherry on the award-winning #VisitLanai program in 2012. Sherry is committed to delivering the best outcomes possible. To do that, she explored the destination and sought out unique story ideas. She leveraged her stories across numerous outlets in addition to her popular blog. She pays attention to detail and is very responsive in the planning conversations. I endorse her work without reservation.” — Roxanne Darling, Lanai Visitors Bureau

With over 100,000 social media followers, I have an active and broad social networking reach.  I provide a complete social media package to clients and prefer to cover my travels live on Twitter, Facebook, and Instagram as they happen.

“Any school would be well served by inviting Sherry Ott to visit, to guest teach, and to speak to the students and faculty.” –Frank Briguglio Chair of the Keables Committee Iolani School Hawaii

What do People Have To Say About Sherry?

I would hands down recommend Sherry. She is organized, efficient, and flexible. Her photos, content and social media interaction gave us exactly the kind of promotion we were hoping to see. Her level of professionalism and post-campaign reporting made the campaign seamless and a big success“.
–Monika Sundem, Adventure Life

“Sherry is a star! I worked with her on a press trip to Germany in fall 2015 and she was a pleasure to do business with, from the initial meeting, to planning and executing the trip. Despite a very busy itinerary, Sherry produced a multitude of social media coverage while on the trip, and has posted several engaging and funny blog posts since, always keeping us in the loop about upcoming and future coverage. Additionally, she has secured coverage on other travel websites and offered us high-quality images for our own use at a very reasonable rate. I would and will work with her again in a heartbeat, and I cannot recommend Sherry strongly enough to anyone looking for a reliable, enthusiastic professional to carry their brand messaging further.”
–Lisa Hübner, Head of Public Relations, North America

“You were amazing, Sherry, and I loved having you here. Thanks for your great social takeover posts, your enthusiasm, and your willingness to venture and little further north than most people who visit Maine. I especially appreciated how real your posts were–so relatable and fun. Can’t wait to see your future Maine posts.”Whitney Moreau Main Tourism & Marshall PR

Sherry’s life story and photography is incredibly beautiful and inspiring… Sherry Ott herself is an amazing and inspiring woman! Sherry has taught people all over the world about the importance of taking a break from the workforce. She is a hard worker and is truly dedicated to the life’s work she has taken on. Sherry’s professionalism paired with passion for her work makes her a wonderful person to work with. Through our two campaigns that she took part in, she has proven to be a great asset, a friend and a great support to our company!”  –Sara Robles, Go with Oh

 Contact Information:

Please contact me at info@ottsworld.com to find out any further information about my projects, writing or how you may work with me to get your product or service in front of our readers.


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