Media Packet

October 25, 2023   No Comments »

Sherry is rare all around travel influencer with strong followings in all social media channels, a well followed blog, and a solid list of published travel writing outlets. With over 15 years in the digital media space, she’s formed strong relationships in the travel industry and has a deep portfolio of successful projects and campaigns.

She is a travel expert who can get you maximum exposure across multiple platforms over a long period of time.

Website Statistics:

Ottsworld  Launched June 2006:

  • Ottsworld receives an average of 26,526 users per month,  41,500 page views per month, and 30,230 sessions per month. (Stats from 2021)
  • Social Media (@Ottsworld): 108,000 overall social media followers
    • 42,900 Twitter followers
    • 38,600 Pinterest followers (487,000 monthly viewers)
    • 15,900 Instagram followers
    • 11,000 Facebook followers
  • Newsletter Mailing list of 14,500 with 42% open rate
  • Audience:  Ottsworld – Primarily female (59%)
    Age 25 – 34 -> 33%
    Age 35-44 -> 18%
    Age 45-54 -> 16%
    Age 55-64 -> 15%
    Age 65+ -> 10%
    Age 18-24 -> 8%
  • 41% of overall traffic is from the US. ( 9% UK, 7% Canada, 4% Australia, ROW)
  • AFAR Ambassador, Allianz Travel Ambassador
  • Adventure Travel Trade Association (ATTA) Media Member and Outdoor Writers Association
  • Member of the ATTA Adventure Media Advisory Group
  • Named as a top influencer in
  • Has contributed to articles in major publications as a travel expert – USAToday, Forbes, BuzzFeed, Business Insider
  • Previous Freelance Writing Outlets – Published in, Yahoo Travel,,,,  Huffington Post, and more. View my Freelance Writing Portfolio

49% of readers say they’ve decided on a travel destination based on stories/images they saw on OttsWorld — based on reader survey 2017

Elizabeth Desmond Messages

“I listened to your great podcast on hiking the Camino Ronda on Amateur Traveler, and as a result my mom and I are planning to go for 6 days in September! ” –Reader Lindsey M.

–Reader Eric T.

” I just wanted to take a minute to say a thank you.  I just got back from a short trip to Costa Brava, and a lot of the planning for that trip started with what I came across on your website and the resources you shared.  I had an amazing 3 days on the trails, and can certainly see myself heading back to the area for more hiking in the future.  What you wrote gave me the confidence to try something I wouldn’t have considered trying on my own, and I found your information about solo hiking and being able to follow the markers to both be true.  Definitely memories and an impact on what I will consider when traveling in the future!  Thank you for planting that mental seed and providing the tools to grow it!” –Susan Ottsworld reader

“As soon as I can save enough money, I’m going to go on an Un-cruise, thanks to your blog.” –Reader Survey 2017

Sherry has been inspiring people to travel for a decade by sharing her own stories.

What do I offer?

OttsWorld gets more people to see the world by specializing in finding and sharing the most unique destinations and experiences in the world.  My goal is to inspire readers to push their limits and invite change into their lives through travel.  My own travels influence people’s decisions on where to go and what to do for their vacations as well as longer trips.

Whether I travel independently or in association with a sponsor, my goal is to always promote and inspire my readers to visit the destinations and learn more about my partners through:

• Research & Travel Tips
• Personal Travel Stories
• Participation in Marketing and Influencer campaigns
Inspirational Photography
• Inspiration for Future Travel
• Speaking Engagements
• Sponsorship Opportunities

“Sherry is extremely professional. She knew her outlets and stories before approaching us so it was very straight forward to find the Outback experiences to match her needs”–Laura Matar Myriad Marketing 

Exposure through Interviews:

My travel story, photography, and travel tips are featured regularly by major media outlets and podcasts exposing your brand or destination to an even larger media audience.

FOX News Denver and Regional – Interviewed on Fox News about  Blogging and Travel February 2019
PRI The World – Antarctica needs humans to protect it. It also needs humans to stay away. What’s a potential visitor to do?
Business Insider – Eerie Photos Show a Hawaiian Resort That’s Been Abandoned for Over a Decade
USA Today – Money Saving Tips All Travelers Should Try
Forbes – The 25 Cheapest Places to Travel This Summer
BuzzFeed – 28 Insane Bars With Just the Right WTF
USA Today – When Good Trips Go Bad. Expert Tips to Prepare and Respond
Buzz Feed – 24 Vacations for People Who Totally Want to Recharge
New York Times – Making the Dream Trip a Reality – An Incredibly Tough Polar Bear Adventure – Career Break Travel Myths with Sherry Ott
USA Today – Learn how to Escape the Cubicle & Hit the Road – Ditch Your Day Job to Travel the World
Travel & Escape’s Original Web Series – Beyond Wanderlust:  The New Nomads
Women’s Health Magazine Online – 6 Tips for Making Solo Travel Amazing
Refinery 29 – Common Travel Myths
BBC Travel – Forms of Identification:  Sherry Ott
Minnesota Public Radio – Career Breaks: How extended leave can be good for your career
America Bar Association Journal – Sabbaticals Help Lawyers
Short stories published in book To Nepal With Love
Fodor’s – Instagram Favorite Follow Ottsworld
Rudy Maxa’s World – January 2014 Interviewed about career break travel
Amateur Traveler Podcast (award winning travel podcast)

Social Media Projects:

“I worked with Sherry during an extensive 19-road trip assignment covering Adventure Travel in rural California. Sherry was the consummate professional; back-to-back long days, posting from the road, always on the go with impossibly tight daily deadlines. Working as part of a small team she was always positive and able to offer daily insights to contribute to the success of the project. Once the fieldwork and daily posting components of the project were complete, Sherry then dived into content creation to develop a presentation package that anchored the materials, images and experiences collected by a team of four influencers during their roadtrip. See the outcome of the project at“– Russell Walters Strategic Director North America Adventure Travel Trade Association


I worked with Sherry on the award-winning #VisitLanai program in 2012. Sherry is committed to delivering the best outcomes possible. To do that, she explored the destination and sought out unique story ideas. She leveraged her stories across numerous outlets in addition to her popular blog. She pays attention to detail and is very responsive in the planning conversations. I endorse her work without reservation.” — Roxanne Darling, Lanai Visitors Bureau

With over 106,000 social media followers, I have an active and broad social networking reach.  I provide a complete social media package to clients and prefer to cover my travels live on Twitter, Facebook, and Instagram as they happen.

“Any school would be well served by inviting Sherry Ott to visit, to guest teach, and to speak to the students and faculty.” –Frank Briguglio Chair of the Keables Committee Iolani School Hawaii

2019 Family Travel Association Honors Recipient
2019 University of Nebraska Women’s Leadership Conference 2019 TravelCon Speaker on solo female travel
2019 Womens Travel Fest Speaker on Travel and Career Change
2019 Denver Travel and Adventure Fest Speaker about Content Creators
2018 TBEX Speaker on Building Winning Long Term Relationships Between Bloggers and Destinations/Brands
2017 Adventure Travel World Summit Speaker on Influencer Marketing
Top 200 Travel Photographers
17 Travel Bloggers to Watch in 2017
10 Female Travel Bloggers You Should Be Following
2016 New York Times Travl Show Panel on Solo Travel
Best Travel Blogs to Follow in 2016
Best Business Travel Blog 2016
Top 20 Baby Boomer Travel Blogs 2016
Winner of Top Travel Photography Blog Flight Centre Travel Blog Awards 2016
2015 Top 100 Travel Photographers in the World
2015 TBEX Europe Presentation on How to Deliver on Blog Trips
REI Presentation How to Plan for the Camino de Santiago Hike
2015 New York Times Travel Show Panel on Solo Travel

2014 – Invited to White House Travel Blogger Summit and named one of the  130 most influential travel bloggers and digital media outlets
2014 TBEX North America Keynote Speaker
2014 – Awarded as one of USA Today 10 Best Business Travel Bloggers
January 2014 – #31 in Top 100 Travel Blogs list 
Viator Top 25 Travel Blogs for 2011
Ottsworld ranked in the Top Around the Word Travel Blogs by
Sherry Ott chosen as Keables Chair for Iolani School in Ohau Hawai 2014.  Established in 1982, the Keables Chair has flourished over the decades, bringing educators and professionals, from a variety of backgrounds, to serve as resident teachers.
Meet, Plan, Go! Named one of the Best Travel Website Ever by

What do People Have To Say About Sherry?

I would hands down recommend Sherry. She is organized, efficient, and flexible. Her photos, content and social media interaction gave us exactly the kind of promotion we were hoping to see. Her level of professionalism and post-campaign reporting made the campaign seamless and a big success“.
–Monika Sundem, Adventure Life

“Sherry is a star! I worked with her on a press trip to Germany in fall 2015 and she was a pleasure to do business with, from the initial meeting, to planning and executing the trip. Despite a very busy itinerary, Sherry produced a multitude of social media coverage while on the trip, and has posted several engaging and funny blog posts since, always keeping us in the loop about upcoming and future coverage. Additionally, she has secured coverage on other travel websites and offered us high-quality images for our own use at a very reasonable rate. I would and will work with her again in a heartbeat, and I cannot recommend Sherry strongly enough to anyone looking for a reliable, enthusiastic professional to carry their brand messaging further.”
–Lisa Hübner, Head of Public Relations, North America

“You were amazing, Sherry, and I loved having you here. Thanks for your great social takeover posts, your enthusiasm, and your willingness to venture and little further north than most people who visit Maine. I especially appreciated how real your posts were–so relatable and fun. Can’t wait to see your future Maine posts.”Whitney Moreau Main Tourism & Marshall PR

Sherry’s life story and photography is incredibly beautiful and inspiring… Sherry Ott herself is an amazing and inspiring woman! Sherry has taught people all over the world about the importance of taking a break from the workforce. She is a hard worker and is truly dedicated to the life’s work she has taken on. Sherry’s professionalism paired with passion for her work makes her a wonderful person to work with. Through our two campaigns that she took part in, she has proven to be a great asset, a friend and a great support to our company!”  –Sara Robles, Go with Oh

 Contact Information:

Please contact me at [email protected] to find out any further information about my projects, writing or how you may work with me to get your product or service in front of our readers.

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