Media Packet

October 10, 2011   No Comments »

Sherry is rare all around travel influencer with strong followings in all social media channels, a well followed blog, and a solid list of published travel writing outlets. With over 10 years in the digital media space, she’s formed strong relationships in the travel industry and has a deep portfolio of successful projects and campaigns.

She is a travel expert who can get you maximum exposure across multiple platforms over a long period of time.

Website Statistics:

Ottsworld  Launched June 2006:

  • Ottsworld receives 23,985 unique visitors per month  and 41,117 page views per month (last 3 month avg).
  • Google Page Rank of 4; Alexa Rank approximately 158,831 worldwide (79,391 USA)
  • Social Media (@Ottsworld): 87,549 overall social media followers
    • 39,200 Twitter followers
    • 23,017 Pinterest followers
    • 10,800 Instagram followers
    • 5,953 Facebook likes
    • 8,579 Google+ followers
    • Klout ranking 66
  • Audience:  Ottsworld – Primarily female (56%)
    Age 25 – 34 -> 31.1%
    Age 35-44 -> 17.7%
    Age 18-24 -> 16.3%
    Age 45-54 -> 13.8%
    Age 55-64 -> 13.3%
    Age 65+ -> 7.6%
  • 42% of overall traffic is from the US. (8% Canada, 8% UK, 4% Australia, ROW)
  • Freelance Writing Outlets – Published regularly in, Yahoo Travel,,,  Huffington Post, and more. View my Freelance Writing Portfolio

35% of readers say they’ve decided on a travel destination based on stories/images they saw on OttsWorld — based on reader survey

Elizabeth Desmond Messages

Sherry has been inspiring people to travel for a decade by sharing her own stories.

What do I offer?

OttsWorld gets more people to see the world by specializing in finding and sharing the most unique destinations and experiences in the world.  My goal is to inspire readers to push their limits and invite change into their lives through travel.  My own travels influence people’s decisions on where to go and what to do for their vacations as well as longer trips.

Whether I travel independently or in association with a sponsor, my goal is to always promote and inspire my readers to visit the destinations and learn more about my partners through:

• Research & Travel Tips
• Personal Travel Stories
• Participation in Marketing and Influencer campaigns
Inspirational Photography
• Entertainment
• Inspiration for Future Travel
• Speaking Engagements
• Sponsorship Opportunities

In addition, I’m the Co-founder of , the leading career break travel site in America.   Meet Plan Go provides valuable information and resources for future career-break explorers. In addition to the articles and planning tools on the website, we also hold a national conference about extended travel for North Americans where we help people make decisions on where to go and what to do as well as motivate them to dust off their passport and see the world. Meet Plan Go has been named on the Best Travel Websites Ever by


Writing Outlets:, Yahoo TravelHuffington PostGlamping.comSavvyAuntie.comViator.comAFAR Ambassador,,

View a current list of freelancing articles and outlets on Contently.

“Sherry is extremely professional. She knew her outlets and stories before approaching us so it was very straight forward to find the Outback experiences to match her needs”–Laura Matar Myriad Marketing 

Exposure through Interviews:

My travel story and photography is featured regularly by major media outlets and podcasts exposing your brand or destination to an even larger media audience.

New York Times – Making the Dream Trip a Reality – Career Break Travel Myths with Sherry Ott
USA Today – Learn how to Escape the Cubicle & Hit the Road – Ditch Your Day Job to Travel the World
Travel & Escape’s Original Web Series – Beyond Wanderlust:  The New Nomads
Women’s Health Magazine Online – 6 Tips for Making Solo Travel Amazing
Refinery 29 – Common Travel Myths
BBC Travel – Forms of Identification:  Sherry Ott
Minnesota Public Radio – Career Breaks: How extended leave can be good for your career
America Bar Association Journal – Sabbaticals Help Lawyers
Short stories published in book To Nepal With Love
Photo Documentary on Laos in online magazine Pology
Fodor’s – Instagram Favorite Follow Ottsworld
Rudy Maxa’s World – January 2014 Interviewed about career break travel
Amateur Traveler Podcast (award winning travel podcast)

Social Media Projects:

I worked with Sherry on the award-winning #VisitLanai program in 2012. Sherry is committed to delivering the best outcomes possible. To do that, she explored the destination and sought out unique story ideas. She leveraged her stories across numerous outlets in addition to her popular blog. She pays attention to detail and is very responsive in the planning conversations. I endorse her work without reservation.” — Roxanne Darling, Lanai Visitors Bureau

With over 87,000 social media followers, I have an active and broad social networking reach.  I provide a complete social media package to clients and prefer to cover my travels live on Twitter and Facebook as they happen.

Co host of the top Adventure Travel Twitter Chat:

#AdvTravelChat –  with an average of  257 participants, reaching 2.8 million accounts and receiving  22.8 million impressions.

Other Social Media Influencer Campaigns:

Carlson Club Global Traveler Campaign
#MyJasper Social Media Campaign
Exodus Travels Social Media Blogging Campaign
#VisitLanai – New Media Artist In Residence Program 2012
Queensland #Room753 Campaign

Accolades and Speaking Engagements:

“Any school would be well served by inviting Sherry Ott to visit, to guest teach, and to speak to the students and faculty.” –Frank Briguglio Chair of the Keables Committee Iolani School Hawaii

What do People Have To Say About Sherry?

I would hands down recommend Sherry. She is organized, efficient, and flexible. Her photos, content and social media interaction gave us exactly the kind of promotion we were hoping to see. Her level of professionalism and post-campaign reporting made the campaign seamless and a big success“.
–Monika Sundem, Adventure Life

“Sherry is a star! I worked with her on a press trip to Germany in fall 2015 and she was a pleasure to do business with, from the initial meeting, to planning and executing the trip. Despite a very busy itinerary, Sherry produced a multitude of social media coverage while on the trip, and has posted several engaging and funny blog posts since, always keeping us in the loop about upcoming and future coverage. Additionally, she has secured coverage on other travel websites and offered us high-quality images for our own use at a very reasonable rate. I would and will work with her again in a heartbeat, and I cannot recommend Sherry strongly enough to anyone looking for a reliable, enthusiastic professional to carry their brand messaging further.”
–Lisa Hübner, Head of Public Relations, North America

“You were amazing, Sherry, and I loved having you here. Thanks for your great social takeover posts, your enthusiasm, and your willingness to venture and little further north than most people who visit Maine. I especially appreciated how real your posts were–so relatable and fun. Can’t wait to see your future Maine posts.”Whitney Moreau Main Tourism & Marshall PR

Sherry’s life story and photography is incredibly beautiful and inspiring… Sherry Ott herself is an amazing and inspiring woman! Sherry has taught people all over the world about the importance of taking a break from the workforce. She is a hard worker and is truly dedicated to the life’s work she has taken on. Sherry’s professionalism paired with passion for her work makes her a wonderful person to work with. Through our two campaigns that she took part in, she has proven to be a great asset, a friend and a great support to our company!”  –Sara Robles, Go with Oh

 Contact Information:

Please contact me at to find out any further information about my projects, writing or how you may work with me to get your product or service in front of our readers.

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